Tech Articles

Reviews and analysis of SaaS tools, software, and tech platforms.

Wie viel kostet eine Cold-E-Mail-Agentur?

Pricing ranges from $1,000 to $15,000 per month and it doesn't correlate cleanly with quality. What actually varies by price tier, and what almost every agency charges separately.

Warum Ihre Cold-E-Mail-Öffnungsrate keine Rolle spielt

Open rate was a useful metric in 2018. Apple's Mail Privacy Protection broke it in 2021, and corporate security scanners had been contaminating it for years before that. If you're optimizing for open rate, you're optimizing for a number that doesn't tell you what you think it does.

Sind Outbound-Verkäufe im Jahr 2026 tot?

The "outbound is dead" take has been published every year since 2017. The people writing it are usually selling inbound alternatives. That doesn't mean the underlying problem they're describing is wrong.

Was ist eine gute Kalt-E-Mail-Antwortrate?

Most published benchmarks are self-reported by tools with an incentive to show high numbers. They reflect best-case campaigns, not typical ones. Here's what cold email reply rates actually look like in 2026.