Like Nastya Patrimonio neto 2026
Actualizado July 24, 2026
As of 2026, Like Nastya has an estimated net worth of $86.7 Million, computed year by year from measured channel data. Every input, rate, and source behind the number is on this page.
Calculation
- Medido a partir de datos públicos: visualizaciones, divulgaciones de patrocinio, recuentos de transmisiones.
- Cada tarifa obtenida y publicada; carriles sin medición estimados a partir de puntos de referencia publicados
Fast Facts
| Birthdate | January 27, 2014 |
|---|---|
| Birthplace | Krasnodar, Russia |
Who Is Like Nastya?
Like Nastya was born January 27, 2014 in Krasnodar, Russia, a YouTube creator. The earnings behind Like's net worth come from YouTube ad revenue, merchandise, brand sponsorships, Like Nastya brand partnerships and merchandise, and paid social posts.
The model tracks Like's earning years from 2016 to 2026, with the biggest single year in 2020 at about $44.2 Million of gross income. After production costs, taxes, and living costs, what stays invested compounds at market returns into an estimated $86.7 Million today.
Data
Cada línea a continuación se calcula a partir de datos públicos y las tablas de tarifas publicadas en nuestro página de metodología. Confianza: Grado C. Las cifras documentadas cubren sólo una pequeña parte de esta cifra, por lo que la mayor parte está modelada a partir de tasas publicadas y comparables (las calificaciones van desde A, en su mayoría documentada, hasta C, en su mayoría modelada).
The Calculation
| Line | Amount |
|---|---|
| Revenue | |
| Ingresos publicitarios de por vida (brutos) the channel's measured views, paid at published ad rates for its genre | $129,736,201 |
| Ingresos por patrocinio de por vida (neto de gestión) vídeos patrocinados medidos a las tarifas publicadas, después del recorte de la dirección | $9,275,231 |
| Mercancía, estimada una pequeña parte de los fans comprometidos compran una gota al año, con márgenes de origen | $70,893,887 |
| Patrocinios sociales, estimados Publicaciones pagadas Instagram y TikTok, valoradas según el alcance de seguidores | $2,297,118 |
| Rentabilidad de la inversión sobre los ahorros savings compounded at a 60/40 portfolio's actual yearly returns | $17,869,360 |
| Like Nastya brand partnerships and merchandise equity modeled from documented brand partnerships (Legoland, Dannon) and a licensed toy and merchandise line, valued conservatively at roughly $4M a year of non-integration licensing at a 1.5x revenue multiple; integrated brand deals inside videos already sit in the sponsorship lane, so this line leaves them there rather than doubling them; $6,000,000 x 100% stake | $6,000,000 |
| Expenses | |
| Costos de producción a share of gross, set by the channel's production style | -$28,129,647 |
| Impuestos sobre la renta de los creadores Tasas impositivas efectivas para el lugar donde vivió el creador, año tras año. | -$60,811,208 |
| Gastos personales fijado por las tasas de ahorro de los hogares medidas en cada nivel de ingresos | -$60,459,537 |
| Patrimonio neto estimado | $86,671,405 |
Cómo funciona el cálculo. Ad revenue starts from the channel’s real view counts. We read the views for each year from public data and Internet Archive snapshots, then pay them at the published ad rate for the channel’s genre, adjusted for the year and where the audience watches from. Views from before YouTube paid for Shorts are priced at the Shorts Fund floor. Sponsorship counts only the videos our scan flags as sponsored, priced at published rates and taken after a management cut. Merchandise, memberships, and paid social posts are estimated from the size of the engaged audience at sourced per-fan rates. Every rate behind these lines is published on our página de metodología.
Patrimonio neto Over Time
Saldo modelado al final de cada año, que coincide con la tabla año por año a continuación.
Año tras año
| Year | Ingresos publicitarios | Patrocinio (neto) | Otros ingresos | Tasa impositiva | Saved | Balance |
|---|---|---|---|---|---|---|
| 2026 | $4,747,530 | $55,238 | $3,024,092 | 33% | $2,345,551 | $86,671,405 |
| 2025 | $9,248,097 | $746,510 | $5,742,652 | 33% | $4,685,387 | $78,325,854 |
| 2024 | $13,085,322 | $101,326 | $7,914,187 | 33% | $6,307,758 | $66,714,440 |
| 2023 | $10,767,495 | $229,646 | $6,141,282 | 33% | $5,101,885 | $54,037,016 |
| 2022 | $20,828,479 | $1,286,833 | $11,771,477 | 33% | $10,052,236 | $43,049,263 |
| 2021 | $20,722,805 | $1,282,604 | $10,845,064 | 33% | $9,705,689 | $39,314,937 |
| 2020 | $27,721,397 | $2,577,826 | $13,853,823 | 33% | $12,985,358 | $26,290,448 |
| 2019 | $18,017,648 | $1,869,332 | $11,121,365 | 33% | $9,213,931 | $12,022,265 |
| 2018 | $4,122,870 | $1,009,696 | $2,499,054 | 33% | $2,244,788 | $2,400,105 |
| 2017 | $469,681 | $115,025 | $277,891 | 42% | $159,147 | $159,496 |
| 2016 | $4,877 | $1,194 | $118 | 42% | $315 | $315 |
Model Notes
- RESIDENCE PROXY: Miami, Florida since 2018 (no state income tax); the family relocated from Russia
- Crédito de la imagen: Like Nastya, CC BY-SA 2.0, via Wikimedia Commons
Metodología
We rebuild Like's career as a yearly time series. Measured views earn era-appropriate ad rates, measured sponsored videos earn sourced integration rates, production costs and management fees come out, taxes follow the jurisdictions actually lived in, spending follows academic savings-rate data, and what remains compounds at real market returns. Business stakes are valued from real transactions where they exist, with a marketability discount on minority holdings. Lanes without direct measurement, like merchandise, are estimated from published benchmarks.
El modelo completo, cada tabla de tarifas y cómo nuestras estimaciones se han comparado con ofertas reales están en el sitio. página de metodología.
Frequently Asked Questions
What is Like Nastya's net worth in 2026?
As of 2026, Like Nastya's net worth is an estimated $86.7 Million. The estimate is built year by year from measured channel data: income, minus costs and taxes, minus spending, compounded at real market returns, plus any business stakes.
How does Like Nastya make money?
YouTube ingresos por publicidad e integraciones de marca medidas, además de cualquier interés comercial documentado.
How is Like Nastya's net worth calculated?
We measure views and sponsored videos from public YouTube data, apply published per-genre rates for each era, subtract taxes for where Like actually lived each year, subtract spending using academic savings-rate data, and compound what remains at real market returns. Every rate and source is published, so you can reproduce the number yourself.
How much does Like Nastya earn from YouTube?
The year-by-year table above shows the ad revenue and sponsorship counted for each year. Ad income comes from measured views paid at the published rate for the channel's genre, and sponsorship from the videos flagged as sponsored. Earnings track Like's uploads and view counts, so they rise and fall with the channel's output rather than staying flat.
¿Por qué la tasa impositiva es la que es y la gestión de ingresos a través de una empresa no la reduce?
Tax comes out at the effective rate for the country Like lived in each year, which is why the rate in the year-by-year table changes when a move is on the public record. Running income through a company, an LLC in the United States or a limited company in the United Kingdom, does not lower the tax on money the owner takes home. Its advantage is deducting business costs, and the model already subtracts production costs and management fees before tax is applied.
¿Por qué esta cifra es diferente a la de otros sitios de patrimonio neto?
Most sites publish a single number with no way to check it. This estimate is built in the open: every rate and assumption is on the page, and the página de metodología lists every source.
¿Qué tan precisa es esta estimación?
Ninguna estimación del patrimonio neto de un particular es exacta; éste es un modelo construido a partir de datos públicos. La diferencia es que puedes ver cómo se construyó y comprobar cada paso. El grado de confianza cerca de la parte superior del cálculo muestra qué parte de la cifra se basa en números medidos o documentados, y la página indica dónde se apoya un número en una suposición.
Is Like Nastya rich compared to the average person?
Yes. A net worth of $86.7 Million is far above the median American household, which sits near $193,000 according to Federal Reserve data. See where you stand with our Calculadora del percentil del patrimonio neto. o comparar con el patrimonio neto promedio por edad.
What is Like Nastya's biggest source of wealth?
On this page it is YouTube ad revenue, the largest line in the calculation at $129.7 Million. The full breakdown, with every other line and its source, is above.
How much does Like Nastya make from sponsorships?
The model counts $9.3 Million in career sponsorship income for Like, net of management fees. It is measured from the videos flagged as sponsored, paid at published integration rates, and sits as its own line in the calculation above.
What businesses does Like Nastya own?
The stake counted on this page is Like Nastya brand partnerships and merchandise. It is valued from a reported transaction or a revenue multiple, and shown as its own line in the calculation above with the basis next to it.
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We originally created NWE because nobody in the public-figure net worth space showed their work. Magazines and sites threw out big numbers while hiding behind vague claims of “proprietary algorithms” o “insider knowledge.” That’s why we started the world’s only publication that transparently showed every assumption, every variable, and every calculation. We’re still the only ones who do it this way. Leer más sobre NetWorth Explained.