YouTube sponsorships price against expected views, not subscriber count, and the industry baseline for a standard 60 to 90 second integration is $30 to $70 per 1,000 expected views, with a midpoint around $50. That baseline moves hard by niche: finance and investing channels reach $50 to $200 per 1,000 views, the highest vertical on the platform, while gaming runs $10 to $25. These are the numbers creator talent agencies actually publish and negotiate against.
See what a channel earns from ads and sponsorships combined: try our free YouTube Money Calculator.
The baseline rate card by niche
| Niche | Per 1,000 expected views |
|---|---|
| Finance & investing | $50–200 |
| B2B software | 1.8–2.5x baseline (roughly $90–175) |
| Standard integration baseline | $30–70 (midpoint $50) |
| Lifestyle | 0.7–0.9x baseline (roughly $21–63) |
| Gaming | $10–25 |
The overall published range across every niche runs from $15 to $80 per 1,000 expected views. A creator's actual quote sits wherever their niche and audience land inside that spread, and it is set against the video's typical view count, not how many people subscribed to the channel.
Format changes the price too
The 60 to 90 second integration is the reference point, but the same channel prices differently depending on how the brand appears. A fully dedicated video, one built entirely around the sponsor's product, prices at 1.3 to 1.5 times a standard integration, since it demands a full script and production cycle built around the brand. A sub-60-second mention, the quick shout-out at the top or end of a video, prices at 0.7 to 0.9 times the baseline, reflecting the smaller creative lift and lower brand exposure.
Worked examples by channel size
| Typical views per video | Baseline integration price |
|---|---|
| 10,000 | $300–700 |
| 100,000 | $3,000–7,000 |
| 1,000,000 | $30,000–70,000 |
Finance-niche channels multiply those figures well beyond the baseline; a finance channel averaging 100,000 views can price a single integration at $5,000 to $20,000 rather than the general $3,000 to $7,000 range. These figures reward channels for the audience their content actually attracts, which is why sponsorships usually out-earn AdSense revenue once a channel reaches a real audience size, a pattern documented across the channels in our full YouTuber income breakdown.
Why views, not subscribers, set the price
A brand buying a sponsorship is buying attention, and attention is measured in views, not in how many people once clicked subscribe. A channel with 500,000 subscribers but a typical video pulling only 20,000 views prices against those 20,000 views, not the subscriber count sitting in the sidebar. This is why smaller, highly engaged channels often out-earn larger channels with weak view-through rates, and why brands and agencies ask for a channel's recent average views before ever discussing a number.
What sits behind the number
Creators with representation give up roughly 15% of each deal to their management or agency in exchange for negotiation, contract review, and access to brand relationships a solo creator would not otherwise reach. Deal structures vary too: some sponsorships are a flat fee regardless of performance, while others are CPM guarantees with a minimum view count, where the brand pays a base rate and tops it up if the video underperforms that minimum. Usage rights, meaning the brand's ability to reuse the sponsored clip in its own ads, cost extra on top of the base fee, and exclusivity windows that block a creator from working with competing brands for a set period add further to the price.
Repeat campaigns move the price too. A brand booking a multi-video retainer across several months typically negotiates a discount off the single-video rate in exchange for guaranteed volume, while a one-off request from an unfamiliar brand with a tight deadline often pays at or above the published baseline, since there is no ongoing relationship discount to offer.
Disclosure is not optional
The FTC requires clear disclosure of any paid promotion, and YouTube's own paid promotion toggle is built to satisfy that requirement. A sponsored segment has to be identified as such to the viewer, whether through the platform's built-in disclosure tag, a verbal mention, or both. Failing to disclose exposes both the creator and the brand to FTC enforcement action, which is part of why larger brands lean on management agencies and legal review before a deal goes live rather than negotiating directly over email.
None of these rates are fixed forever. As a channel's audience composition shifts, or as a niche becomes more or less attractive to advertisers, the per-1,000-view price for that channel moves with it. A creator who tracks their own view averages and revisits pricing every few months, rather than quoting the same number for years, captures more of what their current audience is actually worth.
Frequently Asked Questions
How much do sponsors pay YouTubers?
The published baseline for a standard integration is $30 to $70 per 1,000 expected views, midpoint $50, with an overall range of $15 to $80 across niches. Finance channels reach $50 to $200 per 1,000 views. A channel averaging 100,000 views per video typically charges $3,000 to $7,000 per integration.
How many subscribers do you need to get sponsorships?
No fixed number. Brands price against expected views, so a channel with 10,000 engaged viewers per video can land deals proportional to that reach, regardless of total subscriber count.
What is a good sponsorship CPM?
Around $50 per 1,000 expected views is the midpoint for a standard integration. Finance sponsors pay up to $200 per 1,000, B2B software pays 1.8 to 2.5 times baseline, and lifestyle content typically prices at 0.7 to 0.9 times baseline.
How do YouTubers find sponsors?
Most deals arrive inbound once a channel has consistent viewership. Creators also use sponsorship marketplaces, and many sign with a management or talent agency once income is significant, giving up about 15% of each deal for negotiation and access to brand relationships.