Cold Email ROI Calculator
Now that you know the infrastructure, see whether the campaign actually pays off.
Enter the daily volume you want to send and see exactly how many inboxes and domains you need to hit it safely, your real sending capacity, and what the infrastructure costs each month.
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Cold email deliverability depends less on your copy than on how you spread sending across mailboxes and domains. Push too much volume through one inbox and providers throttle you or route messages to spam. The way around that is to spread volume thin: many inboxes, each sending a small daily amount, across several domains so no single domain carries the whole load.
Three numbers drive the plan. The safe daily send per inbox (commonly 30 to 50 once an inbox is warmed), the number of inboxes you host on each domain (often around three), and the total daily volume you are aiming for. From those, the inbox and domain counts fall out directly, and so does the monthly bill.
Once the infrastructure is sized, model whether the campaign pays off with the Cold Email ROI Calculator, see the one-time build cost in our cold email setup cost breakdown, or match yourself to a platform with the Which Cold Email Tool quiz.
Divide your target daily send by the safe volume per inbox (commonly 30 to 50 a day once warmed). To send 1,000 a day at 30 per inbox, you need about 34 inboxes. Enter your own target above to size it exactly.
About three inboxes per domain is common, so no single domain carries too much sending. More domains means less risk that one reputation problem takes down everything.
Per inbox, keep it to roughly 30 to 50 a day once warmed, and far less in the first two weeks. Total daily volume is that per-inbox limit times the number of inboxes, so you scale by adding inboxes, not by sending more from each.
Mostly mailboxes plus domains. At a few dollars per inbox each month and cheap domains, a setup sending 1,000 a day runs on the order of $150 a month before your sending platform. Reseller mailboxes cost less than Google Workspace or Microsoft 365 seats.