Should I buy an online course? If you find yourself asking that question, allow me to explain why you most definitely should not.
There is NO financial justification for charging thousands of dollars for an online course. ZERO. Think about this:
- Have you ever seen a blue-ray movie priced at a $3000 dollars because it guarantees you the emotional impact the equivalent to the dinosaur-killing asteroid? NO!
- Have you ever seen an "amazing memory surcharge" of $10K on vacation because you'll enjoy a lifetime of nostalgia you will one day be telling your great-grandchildren about? NO!
- Have you ever seen a subscription streaming service selling for $1000 a month because it promises the entertainment it’ll bring you will elevate you to a higher level of ecstasy than artificially bio-engineered drugs developed at an underground MIT lab? NO!
- Have you ever seen a heart cradling teddy bear selling for $10,000 dollars because gifting it to your crush will guarantee you a lifetime of her forever loyal love? NO!
Then how can someone be selling “exclusive access” to an online course for $1000, $2000, or even $3000 dollars just because the “investment” could potentially help you make tens or hundreds of thousands of dollars? If it’s just a small percentage of what you will eventually end up making, then surely that’s justifiable?
NO! PURE NONSENSE! If the contents of the course are so groundbreaking as to almost virtually guarantee you riches if you follow the exact steps, then you should propose an offer they can’t refuse. Say you won’t be paying any money now for a $1K course, but you will contractually promise them 10% of your increased earnings the next year. So if you’re making $50K today, and thanks to the program you make $150K a year later, then you will pay them $10K (10% of the $100K increase). That's ten times the amount the course seller would have made. How could they possibly turn that down? Now let’s see how many course sellers truly believe in their content (and in their “students” to execute on their ideas).
The #1 Lie of Digital Courses
Most course sellers (or self-titled masters, teachers, trainers, senseis and gurus) falsely claim they got rich off the expertise they are selling you. They MADE IT in real estate, stocks, sales, crypto, NFTs, cold calls, or dropshipping, and now they're sharing that expertise! The reality is that most course sellers got rich off the courses they are selling you.
Why is it that their full-time occupation seems to be selling online courses when they have already achieved success? Just do the math of how much they can make. If a 1,000 people buy a $500 online course, that is half a million dollars in mostly pure profits. Just subtract for expenses for their rented Lambo and mansion (in the beginning anyway, soon they'll be able to buy it thanks to you). It is far, far easier to make $500K selling online content than it is to make it through stocks or real estate.
So if online courses are not a good idea for you to buy, why do so many people do? To some, it seems appealing to buy content from a specific, charismatic personality who documents their luxury lifestyle, and claims that you, yes YOU, can have it too. How can success be guaranteed if a book author isn't posting videos of their Lambo in their mansion? And being able to watch videos instead of reading books is surely a cherry on top. Books don't have any photos or videos. Yuck!
So unless you are Bill Gates buying Leonardo DaVinci’s original manuscripts for $62 million dollars, there is never a reason to pay more than $30 for a book. Oops! Did I say book, I meant to say online course. It's the same thing really, because books are where the content of online courses are “borrowed” from, so that’s what you really should buy.
