Like Nastya Net Worth 2026
Last updated July 14, 2026
As of 2026, Like Nastya has an estimated net worth of $113.0 Million, computed year by year from measured channel data. Every input, rate, and source behind the number is on this page.
Calculation
- Measured from public data: views, sponsorship disclosures, stream counts
- Every rate sourced and published; lanes without measurement estimated from published benchmarks
Fast Facts
| Birthdate | January 27, 2014 |
|---|---|
| Birthplace | Krasnodar, Russia |
Data
Every line below is computed from public data and the published rate tables on our methodology page. Confidence: Grade C. Documented numbers cover only a small share of this figure, so most of it is modeled from published rates and comparables (grades run from A, mostly documented, to C, mostly modeled).
The Calculation
| Line | Amount |
|---|---|
| Revenue | |
| Lifetime ad revenue (gross) the channel's measured views, paid at published ad rates for its genre | $122,122,837 |
| Lifetime sponsorship revenue (net of management) measured sponsored videos at published rates, after the management cut | $27,311,791 |
| Merchandise, estimated a small share of engaged fans buying one drop a year, at sourced margins | $41,623,955 |
| Social sponsorships, estimated paid Instagram and TikTok posts, priced by follower reach | $12,983,242 |
| Investment returns on savings savings compounded at a 60/40 portfolio's actual yearly returns | $31,749,664 |
| Like Nastya brand partnerships and merchandise equity modeled from documented brand partnerships (Legoland, Dannon) and a licensed toy and merchandise line, valued conservatively at roughly $4M a year of non-integration licensing at a 1.5x revenue multiple; integrated brand deals inside videos are already measured in the sponsorship lane and are not counted again here; $6,000,000 x 100% stake | $6,000,000 |
| Expenses | |
| Production costs a share of gross, set by the channel's production style | -$30,850,871 |
| Taxes on creator income effective tax rates for where the creator lived, year by year | -$57,207,110 |
| Personal spending set by measured household savings rates at each income level | -$40,692,653 |
| Estimated net worth | $113,040,854 |
How the calculation works. Ad revenue starts from the channel’s real view counts. We read the views for each year from public data and Internet Archive snapshots, then pay them at the published ad rate for the channel’s genre, adjusted for the year and where the audience watches from. Views from before YouTube paid for Shorts are priced at the Shorts Fund floor. Sponsorship counts only the videos our scan flags as sponsored, priced at published rates and taken after a management cut. Merchandise, memberships, and paid social posts are estimated from the size of the engaged audience at sourced per-fan rates. Every rate behind these lines is published on our methodology page.
Net Worth Over Time
Modeled balance at the end of each year, matching the year-by-year table below. The final point folds in stakes and holdings valued at today’s figures.
Year by Year
| Year | Ad revenue | Sponsorship (net) | Other income | Tax rate | Saved | Balance |
|---|---|---|---|---|---|---|
| 2026 | $5,086,218 | $135,202 | $2,573,171 | 33% | $2,937,680 | $107,040,854 |
| 2025 | $9,579,698 | $4,332,426 | $4,724,661 | 33% | $6,837,982 | $104,103,174 |
| 2024 | $13,556,412 | $537,630 | $6,512,146 | 33% | $7,738,140 | $85,575,569 |
| 2023 | $2,213,726 | $648,581 | $879,997 | 33% | $1,370,497 | $67,385,880 |
| 2022 | $20,695,180 | $7,468,230 | $9,289,126 | 33% | $13,742,755 | $55,949,981 |
| 2021 | $20,731,149 | $7,443,683 | $8,616,673 | 33% | $13,454,259 | $50,288,604 |
| 2020 | $27,645,379 | $6,746,039 | $10,972,603 | 33% | $16,656,848 | $31,587,638 |
| 2019 | $18,017,648 | $0 | $8,832,645 | 33% | $10,123,966 | $13,092,590 |
| 2018 | $4,122,870 | $0 | $1,984,761 | 33% | $2,300,771 | $2,425,744 |
| 2017 | $469,681 | $0 | $220,703 | 42% | $127,998 | $128,335 |
| 2016 | $4,877 | $0 | $711 | 42% | $294 | $294 |
Model Notes
- RESIDENCE PROXY: Miami, Florida since 2018 (no state income tax); the family relocated from Russia
Methodology
We rebuild Like's career as a yearly time series. Measured views earn era-appropriate ad rates, measured sponsored videos earn sourced integration rates, production costs and management fees come out, taxes follow the jurisdictions actually lived in, spending follows academic savings-rate data, and what remains compounds at real market returns. Business stakes are valued from real transactions where they exist, with a marketability discount on minority holdings. Lanes without direct measurement, like merchandise, are estimated from published benchmarks.
The full model, every rate table, and how our estimates have checked out against real deals are on the methodology page.
Frequently Asked Questions
What is Like Nastya's net worth in 2026?
As of 2026, Like Nastya's net worth is an estimated $113.0 Million. The estimate is built year by year from measured channel data: income, minus costs and taxes, minus spending, compounded at real market returns, plus any business stakes.
How does Like Nastya make money?
YouTube ad revenue and measured brand integrations, plus any documented business stakes.
How is Like Nastya's net worth calculated?
We measure views and sponsored videos from public YouTube data, apply published per-genre rates for each era, subtract taxes for where Like actually lived each year, subtract spending using academic savings-rate data, and compound what remains at real market returns. Every rate and source is published, so you can reproduce the number yourself.
How much does Like Nastya earn from YouTube?
The year-by-year table above shows the ad revenue and sponsorship counted for each year. Ad income comes from measured views paid at the published rate for the channel's genre, and sponsorship from the videos flagged as sponsored. Earnings track Like's uploads and view counts, so they rise and fall with the channel's output rather than staying flat.
Why is the tax rate what it is, and doesn't running income through a company lower it?
Tax comes out at the effective rate for the country Like lived in each year, which is why the rate in the year-by-year table changes when a move is on the public record. Running income through a company, an LLC in the United States or a limited company in the United Kingdom, does not lower the tax on money the owner takes home. Its advantage is deducting business costs, and the model already subtracts production costs and management fees before tax is applied.
Why is this figure different from other net worth sites?
Most sites publish a single number with no way to check it. This estimate is built in the open: every rate and assumption is on the page, and the methodology page lists every source. We never use another outlet's net worth figure as an input, so the number reflects measured data rather than a copy of what someone else printed.
How accurate is this estimate?
No net worth estimate for a private individual is exact; this one is a model built from public data. The difference is that you can see how it was built and check every step. The confidence grade near the top of the calculation shows how much of the figure rests on measured or documented numbers, and the page flags where a number leans on an assumption.
Is Like Nastya rich compared to the average person?
Yes. A net worth of $113.0 Million is far above the median American household, which sits near $193,000 according to Federal Reserve data. See where you stand with our net worth percentile calculator or compare against the average net worth by age.
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About NetWorth Explained
We originally created NWE because nobody in the public-figure net worth space showed their work. Magazines and sites threw out big numbers while hiding behind vague claims of “proprietary algorithms” or “insider knowledge.” That’s why we started the world’s only publication that transparently showed every assumption, every variable, and every calculation. We’re still the only ones who do it this way. Read more about NetWorth Explained.